Marketechy Blogs

The popularity of Google's paid search and display ads as core digital marketing channels keeps growing. Gitnux statistics show that 65% of smaller B2B companies use Google Ads to acquire new customers.

Although promoting B2B services and products has almost entirely migrated online, conferences, conventions, forums, and exhibitions allow your team to communicate openly with customers, community, and industry counterparts.

It’s not enough to know the basic principles of launching an effective PPC campaign and getting the most out of display ads.

Let's consider what aspects of AI content optimization require human post-generation input and review a checklist for editing AI-augmented copy.

Once you start investing in content strategy expecting some ROI, an established content plan is a must.

Writing a perfect blog post isn’t simple. Topic relevance, readability, and proper text length are not enough to consider.

If quality content is the seed, then digital promotion is its chance to germinate.

Is SEO really fading in 2025, or is AI search simply changing how visibility works? This piece breaks down SEO, AIO, GEO, and AEO, explains how AI-driven search reshapes user behavior, and outlines what brands need to do to stay visible when answers matter more than clicks.

This is the guide on how to make a basic tech SEO fix to maximize the outcome of Googlebot crawls, improve website usability, and boost web page rankings.

Figure out how you can grow your website search ranking and visibility from scratch. Check our list of 10 native Webflow SEO features and 4 advanced SEO practices.

How to improve on-page content to ensure higher rankings for your website? We've pulled together latest insight to give you this comprehensive SEO checklist on content optimization.

Probably, every SEO expert has dealt with a situation when a well-performing website needs to be moved to a new domain or a CMS.

Digital marketing is an ultrafast industry. To maintain your position, you have to keep up with all the updates, changes, and trends.

Universal Analytics, as the new version of Google Analytics, entered the market in 2012.

Google search algorithm is a system that enables the instant creation of query lists. The search engine considers many factors to rank the web pages according to their relevance.

We are almost through May 2020, and the coronavirus topic is still far from being forgotten in the circles of marketers and business owners, who have been impacted by this terrible 2020 pandemic.

In just 6 weeks after the project start, CPC was lowered by 49,5%, while the conversions grew by 27.7%.

Campaign types: mostly test campaigns: lead generation, paid subscription promo, cost optimization. Average cost of conversion/lead within 5 months: $3.28

Everything a company publishes on its social media accounts, website pages, and blog must be well-reasoned.

When it comes to developing a digital marketing strategy for a new client, as a commended award-winning agency, Marketechy always starts with a comprehensive analysis.

Digital content creation is a fast paced job requiring constant professional improvement. Regardless if you’re a novice or a seasoned copywriter, brushing up on your skills and learning new tools is a must.

Whenever your commercial website underperforms in one of these aspects, it’s a sure sign that you need a qualified technical SEO audit service.

Let’s review what goals you can achieve through a consistent email marketing strategy and what practices and tools will help you manage campaigns most effectively.

Today, we’ll look into the hottest digital marketing trends for 2024. Let’s get started.

We invite you to delve into the specifics of digital marketing funnel construction. Read on, and you’ll discover what essentials underpin prospects' transition to leads and nurturing leads into customers.

In 2023, many B2B marketers broadly agree that LinkedIn-targeted advertising yields tons of qualified leads.

Discover how Google Analytics 4 outpaces Universal Analytics, becoming the choice of digital marketers for in-depth event tracking insights. Explore our guide on how to configure GTM tracking for custom events for granular exploration of user journey.

The last two years accelerated digital transformation, launching the potent ‘everything online’ and ‘everything remote’ trends.

Your website traffic does not result in conversions? Most likely, your conversion funnel needs optimization.