AI-augmented content marketing has spread globally. By the end of 2023, more than 44% of digital marketing agencies have relied on AI tools in their everyday content production.
That said, AI-generated content is still not viable without a human operator. In addition, Google still penalizes spammy AI-generated content created to manipulate search engine algorithms or mislead users. Your AI content optimization strategy will likely succeed if you recognize the limitations of Gen-AI tools. If so, you'll know what outcome to expect, how to add your professional touch and make your AI-generated text copy resonate with your audience.
What Is AI Content Generation Good for?
GenAI enhances the company's current automation stack and has demonstrated good results with some particular tasks.
- Content suggestions. AI chatbots can suggest content ideas, additional or missed outline items, etc.
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- Spellchecking. ChatGTP, Google Gemini, and similar GenAI software are good at proofreading and spellchecking to catch issues, advise on better phrasing and style.
![](https://cdn.prod.website-files.com/6465182531212f32510d5647/65d8ac2152001eb347c5d921_lVnzg7S9pGr0SVPj1HEeJf0j0IFhwSPZ0QH3j-TpDvX2Mqfh5ZCTWnUQP0_dIPOP_906J151EHp1foAaRW9T8-zBYLfVmSK1fV9x6EzYuVAWYf529a4wBYx-IrFenZ-Nn_YU4kY4F5SKIfkdl7ZdAAM.jpeg)
- Readability. Chatbots can immediately instruct you on readability improvements:
![](https://cdn.prod.website-files.com/6465182531212f32510d5647/65d8ac21ead92f5c76967a06_sfqvKvCKVU1gd6NoyWT9JUNzFovYobQ6hQErC5U5oULpK2fYoGWFAHllkOuZemuj7FVHyCTIeJA0i2rQjaZx9-waSHDgOoeEdBf8PR2vPJ0j34dF06-voItv7ySLpskTHn8SDPcxuA8ktXke7G8zqZo.jpeg)
- Rewriting. Content marketing often enoigh demands rewriting to repurpose some content. For example, you might need to reuse the lead paragraph from a blog article in a social media post. The chatbot can rewrite it immediately while preserving the key takeaways.
![](https://cdn.prod.website-files.com/6465182531212f32510d5647/65d8ac215fd0dce00ca7f831_CGP-S-SzDmbU3bQkr6zhWc16n1WLeMTFRNxvwsDA9IU01fGxz1Ex7CKyhWeh2oP-zlzX1A9nPd36XdkPct94MTe5XynX6f03mhzCjIfi9FV9Xkwlq1wgSA0A4GhNsJD2Z25azeJ5Xbx_ytBZ0l-r5bA.jpeg)
![](https://cdn.prod.website-files.com/6465182531212f32510d5647/65d8ac21b1306ac90e2d229f_COARDYkbuRk4XQQwT0hqv4b36XfZGMu8niQkDw8CtykqC35VUR14bkwj-l3r_xtfPA0274J-1lRw53k-GeFLOhFFFGt93Fns-hnB6Lmr_RFClTfsI6pN1Iq9DyYXxO8nyg4AvpjTH129Rae3Iu0nbyM.jpeg)
- Summarizing. Bots are great at generating concise Too Long, Didn’t Read sections (TL;DR) that will expose readers to essential points of your long-form content.
![](https://cdn.prod.website-files.com/6465182531212f32510d5647/65d8ac210469bc9cff170c22_adbnyZlZllYtaEwNz1kAqd9LR2aEVXAYb9JpRMqkpkp8-lueL3iJQ8C0lc22MZRKT9-ipYyfq7E73l-CfuVFx6AWbNC3FsED60972ey4gdnTUk21JpCcY0UFWy5lWNbHjqLW7aX6Vtzhsz6Miom0_XU.jpeg)
Now, let's cover the limitations frequently overlooked by marketers when they strive to build a viable content strategy upon AI automation.
Understanding Limitations of AI Content Optimization
At this moment, the entire process of AI content creation should be human-supervised – and this is true for any gen AI results in all spheres and areas. So, apart from proper prompts and input, the AI content creation has a crucial final step: AI content optimization.
As an AI tool operator and post-production AI content editor, consider the following:
AI’s Lack of Creativity Resulting in Repetition and Duplication. Chatbots often dwell on repetitive patterns and might reproduce them within a single generation or carry them over to the next iterations. While it’s easy enough to catch the entire duplicated paragraphs, it’s a much more difficult task to identify