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PPC Case Study: Testing Price & Special Offers for Best Cost per Customer Result
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PPC Case Study: Testing Price & Special Offers for Best Cost per Customer Result

Publish date
January 23, 2023
Author
Team Marketechy
Category
Case Studies
Campaign types: mostly test campaigns: lead generation, paid subscription promo, cost optimization. Average cost of conversion/lead within 5 months: $3.28
Table of contents

For this new product with features still in development, the paid campaigns were mostly small scale and aimed at testing the price and special offers to find the most fitting value proposition.

This is where Marketechy steps in to develop a plan of work tailored to your growth marketing, metrics, and budget.
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The main menrics wap paid user acquisition and retention, so in addition to Cost per Lead, the campaigns were tested and optimized for the best Cost per Customer acquisition result.

I tried a few marketing companies in the US, but didn’t have any success. I was about to give up, but heard that Ukraine might be a good place for a marketing agency. I interviewed quite a few, and was immediately impressed by Marketechy’s ideas and questions. I would strongly recommend them. They’re very diligent and if I were to do another project, I would go back to them immediately and look no further. - the CEO of the client company says.
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