Marketechy’s copywriting process always starts with keyword research and selection.
All our tech copywriters are SEO trained and have years of experience writing for Tech B2B, and our SEO team always advises on the keyword density, wordage, and semantic core for every content piece. Based on the type of content that you require, we’ll also adhere to specific length and formatting guidelines.
We can create the required content from scratch or based on your draft or your existing internal and external materials (i.e., the company’s website, slide deck, interview, etc.).
We have internal editors in our team who check the copy against the SEO requirements, task guidelines, brand & style guidelines, marketing goals, and, of course, help refine the wording. An additional technical review by your experts could be introduced into the process if needed.
Should you have any additional product or other details you’d like us to incorporate into the content, this will be done at this stage.
The content could then be published directly by our team or sent to your team for publication.
Since every content piece serves certain purposes, we start tracking relevant metrics once the content gets published to ensure it performs as planned and optimize for better results when needed.