The project was started mid-July with the revision of customer's existing campaigns and creating the plan for optimization & further activities.The plan was approved in early August when the first optimization activities started. In addition to old campaigns optimization, the following campaigns were added:
![CPC Reduction Image](https://cdn.prod.website-files.com/6465182531212f32510d5647/64c0999360dc481720a0f280_unnamed%20(7).png)