- Why title tags matter
- Why you should stop using meta-keywords (if you haven’t yet)
- What are internal links and how to use them properly
- Link building for SEO
- News in the breadcrumb navigation
- HubSpot’s ultimate guide to creating a perfect blog post.
Read on to transform your blogging experience and learn how to write SEO-friendly blog posts that bring in the target audience.
HubSpot’s Ultimate Guide to Creating a Perfect Blog Post
Let’s start with the general overview. Luckily, HubSpot gathered helpful advice on content writing and blog post structure in the article How to Start a Blog. It’s an excellent checklist suitable for beginners and experienced bloggers to double-check if all the required elements are in place before they press Publish.
Here are the formatting and on-page SEO elements to consider for high-quality page content:
- page titles,
- meta descriptions,
- image Alt-text,
- structured markup,
- page URLs,
- internal links,
- mobile responsiveness.
A long list, right? And that’s without delving into more details on how to write SEO-friendly blog posts. But without these elements, your audience won’t find the valuable content you’ve worked so hard to create.
We’d also strongly recommend you check our latest findings regarding general requirements for on-page optimization summarized in our SEO checklist for best content performance. Those will help you not only fulfill SEO optimization goals but also tip you on how to properly prioritize work tasks and gauge the impact of newly adopted enhancements.
Tackling 8,000 Title Tag Rewrites: A Case Study
You must have heard about Google‘s rewriting the title tags. How does it impact the blog content, and are there any bad rewrites? Dr. Peter J. Meyers did a huge study: he dug into over 50,000 title tags and summarized the results in the article Tackling 8,000 Title Tag Rewrites: A Case Study. These findings are essential for any content writers concerned with how to write SEO-friendly blog posts. This overview includes three case studies where the SEO team managed to fix bad rewrites.
The right things Google did to title tags were:
- removing double-ups,
- handling tag varieties,
- using blog post title as a tag in some cases.
Google’s rewriting is “so-so” with:
- placing the brand name at the end of the tag,
- the irrelevant placing of 2 brand names in the topic, creating a “double-brand trouble,”
- replacing a word with a synonym in a title tag.
And sometimes, Google really got it wrong, for example:
- selected the parenthetical over the main portion of the title,
- cut off a part of the title in different variations,
- offered a shady character’s appearance.
With these updates from Google, you must stay alert. We’d recommend you check the GSC Pages report to see whether there have been CTR drop-offs on your champion pages. If so, then their <title> tags were automatically rewritten, and you should check how search snippets of these pages actually look on SERP.
Automatic title rewrites are primarily triggered due to:
- Too lengthy or too short meta tile tag text. Better keep it between 50-60 characters.
- The use of improper delimiters and punctuation. Use commas, hyphens, or pipes as allowed separators.
- Avoid keyword repetition and use keywords naturally.
In case you’ve migrated your website recently and submitted the re-indexing request in Google Search Console, you definitely need to look for possible title rewrites.