The articles from experts we have gathered will help you keep up to date with the latest advertising best practices for your pay-per-click campaigns.
This time we’re zooming in on:
- Ad strength and the findings on its impact on performance.
- Google Ads dynamic exclusion lists for making display ads cost-efficient.
- PPC advertising for Saas Marketing.
Read more to find tips on these topics, calculate the optimal click-through rate, and discover the link between robo-advisors and display ads.
Don’t Be Blinded By The Ad Strength
Still believe that your ad strength can play a crucial role? Renee Akkermans decided to cover this topic, having set an experiment to understand the influence of this metric on performance. The results were surprising, and the writer is sharing them in her
The core of the experiment was in pinning and unpinning headlines and descriptions. The control group’s pinned headlines and descriptions created good ad strength, while unpinned headlines and descriptions in the experiment resulted in excellent strength.
The experiment has demonstrated that better performance doesn’t depend on ad strength. Unpinning led to more combinations, including less relevant ones. And less relevant combinations impacted conversions and CTR negatively.
But here’s the main takeaway regarding the real impact of ad strength on performance:
there was no correlation between time and ad performance: Google didn’t learn from less relevant combinations enough to cause an improved quality score.
3 Reasons to Use Google Ads Dynamic Exclusion Lists
Google Ads Dynamic Exclusion Lists are a game-changer for display ads, Susie Marino says in her 3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It) article for Wordstream.com.
The reasons to use Google Ads Dynamic Exclusion Lists are:
- protection of the reputation;
- maximizing the budget, and
- saving time.
Worth the effort of learning a new trick, isn’t it? The guidelines to using Google Ads Dynamic Exclusion Lists and specific examples are also provided.
So why not try this out for your next display advertising campaign?
Even if you feel like you already have your individual placement exclusions under control, give this new Google Ads feature a go. You never know how much you’ll want to scale out in the future, and if you do, you’ll be glad you have this already set up!