- Why title tags matter
- Why you should stop using meta-keywords (if you haven’t yet),
- Internal links and how to use them properly,
- Link building for SEO explained simply,
- News in the breadcrumb navigation,
- HubSpot’s ultimate guide to creating a perfect blog post.
Read on to transform your blogging experience.
HubSpot’s Ultimate Guide to Creating a Perfect Blog Post
Let’s start with the general overview. Luckily, HubSpot gathered helpful advice on content writing and blog post structure in the article How to Start a Blog. It’s an excellent checklist suitable for beginners and experienced bloggers to double-check if all the required elements are in place before they press Publish.
Here are the formatting and on-page SEO elements to consider for high-quality page content:
- page titles,
- meta descriptions,
- image Alt-text,
- structured markup,
- page URLs,
- internal links,
- mobile responsiveness.
A long list, right? And that’s without delving into more details. But without these elements, your audience won’t find the valuable content you’ve worked so hard to create.
Tackling 8,000 Title Tag Rewrites: A Case Study
You must have heard about Google‘s rewriting the title tags. How does it impact the blog content, and are there any bad rewrites? Dr. Peter J. Meyers did a huge study: he dug into over 50,000 title tags and summarized the results in the article Tackling 8,000 Title Tag Rewrites: A Case Study. It includes three case studies where the SEO team managed to fix bad rewrites.
The right things Google did to title tags were:
- removing double-ups,
- handling tag varieties,
- using blog post title as a tag in some cases.
Google’s rewriting is “so-so” with:
- placing the brand name to the end of the tag,
- the irrelevant placing of 2 brand names in the topis, creating a “double-brand trouble,”
- replacing a word by a synonym in a title tag.
And sometimes, Google really got it wrong, for example:
- selected the parenthetical over the main portion of the title,
- cut off a part of the title in different variations,
- offered a shady character’s appearance.
Ultimately, I think Google moved too far, too fast with this update. I believe they could have communicated (and still could communicate) the reasons more openly without risk to any major secrets and be more conservative about when and if to make changes, at least until these systems have been improved. — Dr. Peter J. Meyers sums up.